With school attendance an increasingly prevalent worry for governing boards, parental engagement might be the key. Pupil attendance and family engagement expert Rob Jones offers some advice.
Why parental engagement is important
Parents are one of the most underutilised assets a school has. If parents can see and understand a school or trust’s vision and how it is beneficial to their child, they will support you. It is quite easy to persuade a parent that attendance is important; the hard part is getting to the point where you can have that meaningful conversation.